Although adverts on youtube.com have been used for the last couple of years at the beginning of every few videos, new features have now been added. Now as well as there being the option to 'skip ad' this is captioned with a small plea saying 'don't' in the hope that viewers will watch beyond the obligatory 5 seconds.
Another new feature I have noticed is videos uploaded specifically for the adverts and often ads attached to vevo videos have options to 'see more' or a link to another part of the campaign. This is really clever as often people on Youtube are just browsing and the audience will be more likely to follow the campaign if they feel they are taking part in it or this is special footage only the youtube audience gets to see.
The new advert below for Marmite has these links at the end.
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