Tesco's new 'Love every mouthful' campaign started this summer to promote the love of food instead of the cheapness of it. They really needed it to bounce back from the horse meat scandal and clearly believed that showing us some familiar images might distract us from that.
The new ads pick a type of food or a quality about food from their stores, i.e being local and British, and use old clips from the archives to show the love people have for it.
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