Golden wrappers

Roald Dahl's Charlie And The Chocolate Factory is one of the most read and loved books in the world so it's no surprise that Cadbury's have taken their imitation of the story's Wonka factory further than before. The new campaign tells customers to find a golden lining of the wrapper on any bar they buy to win a prize. Sound familiar? Although a clear copy of the golden ticket, I like how the golden wrapper promise has made buying chocolate that bit more exciting and childish again.