Negativity

In 2012 negative advertising, the advert saying it wished the product wasn't as good as it is, was everywhere. The advert below for Ariel played on the idea that the colours would never fade and so the wife is annoyed about her husbands flamboyant clothing. This is a very clever idea as it points out how good the product is without the character raving about it. The interview set up grabs your attention as well because it is less like the elaborate adverts commonly seen.