Twitter has revealed that they are going to try to reach more companies by widening its advertising. This is a huge risk as it means more adverts for customers which, considering this has been decided by the advertising department of the company and not asked for by customers, could cause a backlash from users.
The other problem is that Twitter is targeting big and small companies and the smaller ones may not have the facilities to defend themselves against Twitter trolls; Twitter are going to have to get the right balance as this could badly affect both the customers and advertisers. Twitter trolls are more of an issue for smaller companies as they won't have the same loyal customer base as bigger companies and so can be easily attacked. The main thing Twitter needs to focus on is that they work for themselves and the advertisers and do not just plunder them for revenue.
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