John Lewis have predicted a 'mobile Christmas' this year after mobile visits on tablets or phones accounted for 40% of all visits to their website. Last year there was a lot of talk of christmas shopping all being done online and this shows with John Lewis as 50% of customers shopped online with them last December 25th.
A huge migration from shopping in actual shops to just going online has been seen recently and those of us who still visit the shops will often check on our phones when we see a product we want to know if we could get it cheaper online. John Lewis reported that 78% of all fashion department products were bought from a phone or tablet over the last year and its no surprise as it is quicker, often less frustrating and just more convenient to go online now. It's very often cheaper as well.
I think it will be interesting to see how accurate this prediction from John Lewis is and how many of us decide to avoid the shops altogether this year.
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